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How to Build a Winning Business Case

Now more than ever, HR & People Ops leaders are under enormous pressure and expectations to positively impact their business. To do this, they need to be able to turn their ideas into actions. In this webinar, 15Five Executive Advisor Dustin Goeglein will interview a panel of four HR executives that have successfully built business cases around their initiatives and gained internal buy-in and alignment within their executive team.

What you’ll learn:

  • Why it’s so difficult for HR leaders to gain buy-in from their executive team.
  • Examples of initiatives that were successfully pitched and what the impact was.
  • How data can be leveraged to build your case and predict potential business impact.
  • Advice from HR executives on getting approval for initiatives you’re confident about.

Note: By watching this webinar on demand, you will receive SHRM and HRCI credit.


Dustin Goeglein
Senior People Insights Consultant at 15Five
Garrison Gibbons
Vice President of People at Amun & 21Shares
KC Jorgensen
Chief People Officer at StyleSeat
Susan Fierro, PHR, SHRM-CP
Chief People Officer at Bigleaf Networks