What is business coaching?
In all seriousness though, many coaching programs focus on creating processes and systems. So what tools and strategies can business owners use to align managers and employees around expectations, and to set standards for achieving objectives?
EMyth has a great solution called Position Agreements. These are documents that hold each employee accountable by giving them clear responsibilities and guidelines for their work performance driven by a manager’s expectations. Below, I ask Martin for deeper insights into how these work…
Janet Beatty’s blog series on creating Org Charts & Position Agreements explains these really powerful tools. Do some employees or managers feel intimidated about living up to their ends of the agreement?
What’s really intimidating to employees is not having a clear sense of what their job entails. We’ve all seen job descriptions that give a vague sense of the role in the organization, but fall short of actually describing the specific work to be done and how to do it. The real power here is not so much about the tool, but about the clarity it creates from the owner of the company all the way down to the entry-level staff.
It’s helpful for managers to have expectations clearly articulated to their staff. When employees don’t have those boundaries and performance indicators, their job can feel infinite and without satisfaction. Everyone wants to say, “I nailed my job this week!”
When agreements between managers and employees are not met, opportunities emerge to have open and honest conversations. It’s not enough to note that a new development project wasn’t released on time, go deeper:
Why was that the case?
Was the employee not provided support?
Or was this an isolated incident due to a system failure? OK, then we can go fix that.
Or is this a recurring issue because the scope of the employee’s role is too broad? That might need addressing instead.
Position agreements are a valuable means of holding the employee accountable. But the bigger benefit is providing clarity so both the employee and manager can relax into knowing they know what’s expected and what they can count on.
There’s something special that happens when you put a great employee in a well-defined role: they soar. They’re not wasting energy worrying about what they’re not doing, or if they’re doing it right. Instead, they’ve got clear expectations they can meet and they become partners with you in evolving the role to its highest potential.
OKRs (Objectives and Key Results) are very popular these days, and they seem a stark contrast to Position Agreements since OKRs are more aspirational and designed to yield a ~65% completion score, whereas Position Agreements are designed to yield 100% of the agreed upon results. Can the two be used together, or is it one or the other? Is there a circumstance where one is preferred – for example large vs small businesses?
I don’t believe that Position Agreements and OKRs are mutually exclusive. The nice thing about OKRs is that they are meant to clearly tie back to goals set forth in the vision of a company. But the fact that they are meant to be “stretch” goals is where they start to differ from a Position Agreement.
The Position Agreement is an expression of the different types of work the employee is responsible for (tactical, managerial, etc) and the way you need the work done (standards that the company sets).
Another important aspect of Position Agreements is that they are made for a role, not for a person. Here’s why this is important. Let’s say you have a marketing role and somebody you hire for that position has extra skills like coding. So you add that to their job description. What happens when they leave? You have now designed a role that would be very difficult to re-hire for.
When a company sets about to create its organizational strategy, it thinks about creating roles that need to be filled for the company to achieve desired results. The Position Agreement are the expectations on that role that are set in order to meet the overarching goals.
Beyond that, can employees and employers design OKRs to try new methods, test boundaries, or grow more? Absolutely. But if you must have only one or the other, Position Agreements are so crucial. It’s easy to see why: a 65% completion on an OKR that is motivational and helps people think big is great… but this gets fuzzy. The question remains: What can the company count on the employee to do?
The company size doesn’t really matter here. Businesses large and small need people all on the same page contributing something that the company can count on. If you’re relying solely on OKRs, you may never know what happened with the 35% that didn’t get done – Was the strategy off or did people just not contribute what they needed to? I’d rather have a team with clear baseline expectations, let me and them know when those have been met, and then leave space to aspire and dream above and beyond that.
Reading about the Position Agreement, I noticed that one of the tenets is “standards” which describe how the work should be performed. This seems to eliminate autonomy, which Dan Pink advises is one of the key ingredients for employee satisfaction. How do you reconcile this?
It would be limiting to think of a minimum expectation, or a way things ought to be done, to be devoid of any autonomy. For example, we know that it’s up to our front-line facing staff to be educated and trained in our principles, and how we want to treat people to create a consistent experience. Those principles may result in a variety of different outcomes based on their personal decision making, but we’ve provided them the structure that’s necessary to show care.
One of the challenges you face without structure or training is that it creates an inconsistent experience. You may have an amazing service rep and others who are average. How do you start to evaluate and improve them? Without standards that need to be met, it becomes much more difficult to have conversations about performance.
Managers still want to promote autonomy and push down decision-making where possible, but without clear performance expectations, failure has no context. When your staff starts seeing people let go because they “weren’t right”, you’ll have a team walking around in fear that they might be fired at any moment for “doing the wrong thing”. That happens because company leaders never took the time to explain what “right” looks like. You’ve paralyzed the very people that you need functioning in a confident and relaxed manner.
Maybe you don’t create or implement specific templates or a decision tree that explains how and why to give a refund, because you want to trust people to do the right thing with less structure. They still need a description of how they do their work. Explain that you require them to make those decisions guided by the company principles. And be clear about what those principles are and how they look in action.
As long as an employee take the time to stop and think, to consider those principles before acting, both the manager and the employee know that they’ve done what’s best for your customers.
Martin Kamenski is the CEO of EMyth, the business coaching company that has created meaningful change in the lives and businesses of tens of thousands of business owners over the last three decades. He is also a contributor to EMyth’s blog and the host of its monthly podcast, “On It”.
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