Core Values

Find The Leverage

We believe that constraints are the mother of creativity. We focus on being resourceful and creative over acquiring resources. We focus on the few, sacrificing the good for the great. We believe that hard work is no longer a competitive advantage, so given finite time and energy we continually seek to create greater and greater outcomes by finding the leverage in everything we do. One way we Find the Leverage is through our other Core Values of Cultivate Health & Vitality, Keep Things Simple, Always Be Learning and Growing, Maximize Our Zone of Genius, and Dare to Dream.

Cultivate Health & Vitality

Everything we experience in our lives is sourced from and through our bodies including our thoughts, emotions, spirit, and strength to move through the world. We recognize health & vitality as a cornerstone to living a happy, productive, centered and deeply satisfied life. Furthermore, our ability to individually and collectively produce exceptional results is a direct function of our energy and focus, neither of which can be optimal without a solid foundation of health and vitality. We recognize that health and vitality is something that must be cultivated over time and we strive to make that cultivation a way of life.

Grant Trust & Be Transparent

We believe that relationships are strongest and teams thrive in a culture of transparency, vulnerability and authenticity. Furthermore, we believe trust is to be granted, not earned, and that a strong foundation of trust is a requirement for true transparency, vulnerability and authenticity to be possible. We commit first to grant each other trust, and then commit second to be transparent with one another. We trust that each of us holds the highest intentions, are committed to our WHY and Values and are making our best effort. This creates the space for each of us to be fully transparent with one another when things may not be going to plan or where we need help or support, so we can address and resolve issues as a team and move on quickly, without assigning fault or blame.

Commit to Customer Success & Delight

We are in the business of our customers’ success; helping our customers achieve their highest potential is the WHY that drives us. However, we strive to go one step further. We know that if we can truly delight our customers with a remarkable product and exceptional service, we’ll have delivered value beyond expectations, our customers will be inclined to share 15Five with their colleagues and friends, and we’ll be able to further our mission. We see this as a never-ending and ongoing process and rely on this commitment to drive our actions.

Keep Things Simple

We believe that there is often a simpler way to doing almost anything. By simplifying our lives, processes, product and the way we do business, we free up time and energy to focus on what really matters, increasing our capacity for making forward progress and producing great outcomes.

Always Be Learning and Growing

The only way any individual can reach their highest potential is through learning and growth, which simultaneously can be a source of both happiness and fulfillment. The same is true of organizations. We believe that learning and growth is a lifetime mindset and way of life, rather than something you do in your adolescence and stop when you enter the workforce. We look to continually learn, grow and expand our capacity as individuals and as an organization, so we can earn the right to live our WHY, thrive, and make a significant and meaningful impact in the world.

Take Responsibility

Nothing works without personal integrity and responsibility and a culture of accountability. We not only commit to hold each other accountable to our word, commitments, objectives, and duties, but we also commit to being held accountable by our peers when we fail to deliver on what we have committed to.

Maximize Our Zone of Genius

We believe that everyone has a Zone of Genius, a unique quality that they’re able to bring to their work and their lives that lets them do certain things better than almost anyone else. We’re committed to continuing to distinguish and identify these traits in one another, and make sure that we’re aligning our roles and activities with these so that we create the highest-performing team we can, find the leverage, and be successful and fulfilled in the process.

Embrace Freedom & Flexibility

We believe that rigid rules are unnecessary with a team of highly engaged, passionate and committed people. We value results over having people in specific seats at specific times of the day. We recognize that self-directed people can perform at a higher level and simultaneously take better care of their lives when they’re able to design for themselves how, when and where they work. When appropriate, we choose to come together to work. However, you’ll often find our team working from all over the world.

Dare To Dream

We’re great at and stay focused on our short term objectives, but also know that all of history’s greatest achievements began with a simple dream and were just “made up.” We challenge each other to dream big, and remember that we have the power to create a bigger and more inspiring future for ourselves and others if we just dare to dream.

Learn more about our core beliefs.

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